Branding | Project Management | Digital Design | Print Design
During the revamp of AlphaSights' corporate narrative, it became evident that the visual representation no longer resonated with the brand and demanded a refresh. We purposefully shifted from sterile and muted visuals to a distinctive and lively identity. Over the course of a year, I spearheaded a comprehensive in-house rebranding effort on a global scale. This involved leading brainstorming sessions, devising design strategies, and collaborating closely with C-suite executives.
In parallel, I managed the rollout of 5,000+ internal and external rebranded touchpoints.
Visual Identity Teaser Video (storyboarded and created in-house)
Old Branding
